RESUMÉ

Professional Summary

Web marketing professional with over 8 years of marketing and graphic design experience in both web and print.
Proficient in online marketing stream management such as pay–per–click (PPC), cost–per–click (CPC), email marketing, landing page strategy, affiliate marketing, and search engine optimization (SEO).
Expert knowledge of web standards and usability requirements as well as current market trends and best practices.
Experienced in partnership and affiliate relations with success in creating new relationships with external organizations.

Web Marketing Strategist, Heritage Microfilm, Inc., Cedar Rapids, IA
2005–2008

Implemented and managed successful online PPC/CPC programs through services such as Google AdWords, Yahoo! Search Marketing and MSN AdCenter.
Responsible for structural design, navigation development, strategy and functionality for content-oriented websites and services.
Designed and developed Sales/Marketing collateral pieces for products and services.
Analyzed and reported on web statistics including site performance, campaign performance, landing page effectiveness, PPC/CPC ad programs, traffic, bounce rates, income and conversions through global, continental and regional outlets.
Led online campaign initiatives that included multiple simultaneous streams such as email campaigns, landing pages, PPC/CPC ads and special offers.
Created partnerships and on–going relationships with various organizations that included the use and/or sale of content.
Created proposals, content agreements and bids for prospective partners and clients.
Developed and implemented brand strategy that included corporate templates, brand standards and manual.
Initiated, researched, wrote, designed and published an internal weekly e–newsletter, Weekly Insight, that focused on industry news to keep the company up–to–date on competition, company press, and market trends.

Graphic Specialist, Wilson Engineering Group, Indianapolis, IN
2001–2003

Designed and produced industrial process component illustrations for use in training materials for the pharmaceutical and automotive industries.
Responsible for editing and enhancing photos for print, proofreading and editing technical documents for publication, as well as designing and publishing theme–based training literature and PowerPoint™ presentations.
Active project management role that included administrative support, scheduling, reporting, overseeing deadlines, time tracking and quality control.

Graphic/Web Designer, Freelance, Cedar Rapids, IA
1998–Present

Responsible for the concept, design and development of small to medium sized business websites, collateral and literature.
Researched and evaluated competition and relevant market trends specific to clients for best project assessment and advice.
Analyzed and wrote reviews of websites for SiteCritic.net. Discoveries focused on functionality, aesthetics and content presentation.
Responsible for content writing, evaluation, SEO, editing and best practice advice for branding and marketing strategy on the web.
Explored and arranged out-sourcing facilities and/or individuals for specific client project needs.